One Story of Saying Yes + One Story of Devotion

BRACELETSI’ve always believed that you need to escape your life in order to reinvent it.

Time and space away from your “reality” gives you the perspective you need to make big leaps in your life.

It’s easier to dream, it’s easier to be honest with what’s not working, and it’s easier to start down a new path when you’re not smack dab in the middle of the life you’re examining.

It’s the real reason I’m hosting Summer Camp for you. 

There’s purpose to the play and reason for the rest.  By retreating from your real life for 5 days, you’re creating space.

You’ll have enough space away from your normal day-to-day so that you can examine it lovingly, but with an honest heart. You’ll have just enough space to dig into the places that feel out of alignment in your world and celebrate the pieces that are nourishing you.

You’ll have time and silence and SUPPORT to bring awareness to your dreams, your hopes, your excuses, your resources, and your motivation.

And you won’t be alone.

We’ll be doing the work together.

I feel honored to share two special Camper stories from women who are well aware of the transformation that awaits them at Camp. Thank you Gumption and Gypsy for trusting the world with your raw stories and for getting your booties to Camp. Can’t wait to witness the magic that happens!

 A Story of Saying Yes to Yourself

6.ANDY_YELLOWCamp sparked something in me the first time it was mentioned on Stratejoy. I even participated in a discovery call with Molly about Camp before it was launched.
But the truth throughout all of that excitement and starry-eyed dreamland about camp was that I didn’t see myself there.
I really wanted it, but something was holding me back.
I’m coming out of a difficult relationship with myself. I have been doing a lot of really intense self-growth work for the last year and looking at myself in different lights to find the relationship I want with myself.

I had created a foundation of self-criticism, competition with others, achievement-based satisfaction, and a constant feeling of isolation/disappointment/settling.

Then, one day, after multiple relationships where I put myself last place or mistreated others based on incompatibility, I craved being able to use my own voice.

I had squashed it down for so long that it was begging to come out.

Moments like hanging up from the discovery call with Molly and thinking “that would be amazing, maybe next year” and “maybe it’s not for me” and “I wish I could do something like that” made me react.

None of my reasons “why not” were good enough. They were all self-deprecating or stemming from a place of fear.

Why not this year? Why wouldn’t it be for me?

I want to do it, right?

Stratejoy Summer Camp is the chance for me to say yes to myself.

A week before I bought the ticket, money was one of the most stressful factors of my life. My first thought when tickets went on sale was “no way I can afford that, maybe next year.”

So, I took a deep breath, and I decided to reach out for help. I looked at all of my different options.

And I decided it was no longer a matter of if I am going or not, but how I am going to make it work.

I am so in love with the idea of Camp. I am overwhelmed with excitement to have 5 days where it’s not about money, my relationship, my coaching business, my clients, my family, my friends, but it’s about ME.

It’s about finding out more about me, exploring, and creating connection and sisterhood with new powerful women who are craving the exact same experience.

I am absolutely positive that choosing to go to Camp is the biggest act of self-love I have chosen to do for myself.

A Story of Devotion to Growth

7.LELAND_DK_ORANGEIt was just a few months after I met Molly that I took my first Stratejoy workshop — at which I cried answering a prompt because I couldn’t identify who I was outside of my relationships to friends, family, and boyfriends.

Fast forward through the Joy Equation, Holiday Councils, Find Your Passion Workshops — with Molly’s help, I was doing work for myself, on myself, discovering what the Best Version of Leland look liked.

I’ve worked through and learned from alcohol issues, dependency, depression, terrible jobs, fear of missing out, and the end of a major relationship. After five years of guidance from Molly and Stratejoy, I almost can’t recognize the girl I used to be, though I remember to think of her with compassion and love.

And I know I had to be HER on my way to becoming ME.

I’ve been single now for a few months and I feel like I’ve blossomed into the person I’ve been working on for five years. Without a relationship, I have the space to be self-focused, to work on the best version of myself, to be fearless and open to everything that’s ahead, and to be accepting of myself.

I am sure I will never be “done” evolving into the best version of myself, but this is a journey I look forward to working on every day.

I am coming to Camp to devote time to introspection and growth.

I am coming to Camp to continue investing in myself.

I am coming to camp to celebrate the work I’ve done so far. I am coming to camp for the inspiration, to share stories and journeys with my fellow campers. I am coming to camp to do yoga, eat s’mores, and dance in the moonlight!

And yes, I am coming to camp for a giant Molly hug!

How about you?
Is it time to say a big YES to yourself?

A big YES to celebrating all of your personal growth, YES to finding inspiration, YES to devoting time and energy to introspection, YES to investing in yourself?

Don’t waste another second telling yourself MAYBE if you know this is a YES.

WORK_SCHOLARSHIPSAnd there’s good news, love. We’re helping make Camp possible for a yoga teacher, creative dance instructor, lifeguard, song leader, photographer and videographer.

Summer Camp Work Scholarship Applications are open through Sunday, April 26th at Midnight PST.

Get all the details and apply now.



Camp Scholarship Applications Open!

Back in 2010, I went on a  7 day silent meditation retreat. I didn’t know anyone else going, nor anyone who had ever done it besides my Dad — but I just knew that I needed to be there.  My soul was craving silence and reflection and a challenge outside of my comfort zone.

Stratejoy was still a fledgling little baby business back then and I didn’t have the money to to pay the full registration price for the retreat.

After reading the event page for the millionth time, I finally got the guts to apply for the Work Scholarship they were offering.  You were still part of the retreat in every way, but you were supplementing the fee by working a few hours a day.

And I got it!  I was assigned the incredibly important role of Soup Maker.

I chopped and stirred and meditated over the soup pot every morning; ladled out soup every afternoon while making no eye contact; and scrubbed the pots and bowls and spoons every evening.

I’m still grateful that not only did I get to go on retreat, but I got the opportunity to share love and nurturing by helping to take care of my fellow meditators.

In that spirit — I’m excited to announce that we’re offering Work Scholarships for Summer Camp!

WORK_SCHOLARSHIPSWe’ve got 6 different opportunities to earn a work scholarship this year!

I know our community is full of incredibly talented women and I’m hoping this opportunity allows a few more of you to come to Camp.

The winner of each position will still fully participate as a camper, but will also be responsible for sharing their passion as outlined in each role description.

Each Scholarship winner will receive a $500 Work Scholarship towards their Camp Ticket Price.

And yes, honey. If you’ve already secured your spot at camp, but would still like to apply for a work scholarship — we’ll happily reimburse you the value of the scholarship should you win!

Need more details about Stratejoy Summer Camp? Head on over!

Read on for Scholarship details, woman.

Here’s who we need.

  • Yoga Teacher. You’ll be responsible for leading one early morning 60 minute class each full day of Camp (Thursday, Friday, Saturday.) Your Yoga Teaching Certification or in the process of certification is required. And if you’d like to offer an additional afternoon session or two (acro yoga? meditation? inversions? the chakra system?) you’re more than welcome!
  • Creative Dance Teacher. Do you teach Nia, Quoya, 5 Rhythms, or a similar movement practice? We’d love for you to share it with us. You’d also be responsible for leading one early morning 60 minute class each full day of Camp (Thursday, Friday, Saturday.) And if you’re capable of choreographing a simple and sharable Camp Dance (think flash mob/line dance/lip synch mashup) that would be a total bonus.
  • Lifeguard. Were you a lifeguard in high school? Swim team in college? Work at the local pool? And are you still certified? We need you! You’ll be taking a 2 hour afternoon shift each full day of Camp (Thursday, Friday, Saturday) sitting in the lifeguard tower watching the lake. Level-headedness under pressure required! CPR certification important!
  • Song Leader. If you’re a guitar player who loves to sing, this is for you. We’re looking for a natural entertainer to lead all-Camp sing-a-longs as well provide the gift of your own music. Think bonfire belting of John Denver or Lisa Loeb with 100 other ladies at the top of our lungs, as well as morning-flagpole-songs-post-meditation and late night send-you-to-sleep lullabies.
  • Photographer. Love being behind the camera? It’s going to be a photogenic group of ladies gathered in Asheville and we need someone to snap away as the magic unfolds. We’re looking for someone with professional-level photography skills (hobbyists and sidehustlers are perfect), a creative eye and a willingness to capture all aspects of Camp. You will need to bring your own equipment. In addition to the Work Scholarship, we’re happy to negotiate a post-camp-production wage to cover your editing work.
  • Videographer. Help us document the magic of the inaugural Stratejoy Summer Camp with your skills as a filmmaker. If this sounds up your alley, we’ll want you to capture inspiring video footage as Camp plays out and help film short interview segments with Staff, Counselors and Campers. We’re looking to create a few gorgeous shorts to share on next year’s Registration Page. You will need to bring your own equipment. In addition to the Work Scholarship, we’re happy to negotiate a post-camp-production wage to cover your editing work.

How Does it Work?

We’ll be accepting applications (2 short 250 essays + 3 minute video) for each role over the next two weeks. Lauren, Dee, Victoria and I will carefully review all the applications and select the winners based on spirit, talent, right fit attitude and readiness to take part in the Stratejoy Tribe.

If you’re selected as Work Scholarship Winner, I’ll give you a call to celebrate and you’ll secure your spot by purchasing your reduced price ticket to Camp before May 1st.

Then, you and I will spend a few hours on Google Hangouts in the next couple of months reviewing your role/planning magic/clarifying duties and deliverables. After that, it’s all about hugging in person on August 19th — the first day of Camp!

Scholarship Applications Open: Tuesday April 14th – Sunday April 26th
Camp Staff Chooses Winners: Monday April 27th – Thursday April 30th
Scholarship Winner Announced: Friday May 1st

Camp Dates: Wednesday August 19th – Sunday August 23rd

Apply Now*

1. Create a video application showing us why we should choose *YOU* for a work scholarship. This is your chance to get creative — don’t worry so much about production value, but more about sharing your passion with us. Tell us about yourself and show us your talent, lady! Keep your video to the 3-minute mark, please.

2. Post your video on any social media platform of your choosing (Facebook, Instagram, Pinterest, Vimeo, YouTube) and be sure to tag @stratejoy and use the hashtag #ssc15

3. Fill out the application form and submit the link to your video.

Need more details about Stratejoy Summer Camp? Head on over!

I am seriously so excited to see your applications and for YOU to be a part of Camp. If you’re feeling the call — be brave, honey love, and get your video submitted!

You’ll never know what can happen until you put yourself out there.

To Camp! And passions! And making it happen!



*Disclaimers. Stratejoy, Inc reserves the right to use application video materials for future promotions and websites. We will be posting your name, photo and video on this blog if you are chosen as a winner. Winners are chosen at the sole discretion of Stratejoy, Inc. If you receive the $500 Work Scholarship, you will still be responsible for purchasing a reduced price ticket ($1146 – $500 = $646) to camp and providing your own transportation. Phew! That’s it.

2 Glorious Hours of Molly on Video

Okay, okay… The title might be a bit of an over sell.

But if you missed either of the Community Calls we’ve had over the last week, I wanted to make sure you could easily access them.

Voila!  They are here!

The other big piece of news is that —

TODAY is the very last day to save $150 on your Summer Camp Ticket!

Save $150 on Summer Camp

Tickets will still be on sale through Juneish (or until we sell out!) but the Early Bird Ticket price expires tonight.

Summer Camp Q + A Session

Listen in if you want to hear me answer loads of questions about Camp! We chatted live, talked to Lauren (our Event Manager) + Dee (our Community Manager) and dug deep around the “why” of Summer Camp. There’s also a guest appearance by my family at 21:30 for your viewing pleasure.

Free Community Q1 Review/Q2 Planning Session

This is the perfect hour to spend reflecting back on the first three months of the year and planning ahead for the next three months. Especially useful if you’ve been working on specific dreams or goals and need a chance to check in. How are you feeling about your journey? What’s your progress?

I share a huge amount of what I’m working on personally and business-wise, and of course, Max makes an appearance. You can catch him and his cute conductor hat at 32:50.

The review and planning work finishes right at the hour mark, and I spend the last 20 minutes answering questions about motivation, getting started and heartbreak.

Can’t get enough of me and my wisdom?

Get your butt to Camp honey and we can commune for 5 entire days!

You’ve got until the end of TODAY to save $150.



P.S. Want to help me spread the word about Summer Camp? I’d love that.

Here ya go!


Setting The Stage For Summer Camp

BRACELETSThere’s nothing I like more than a woman who asks for what she wants!

And that’s how I met Lauren Caselli.

She sent me a cold email telling me that she noticed I kept talking about this camp I wanted to create, sometime in the future, when I had time and money and energy. She told me — point blank — Your Tribe needs this. It’s time to make this happen.

Let me help.

From the moment we started talking about her coming on board as the Event Manager (Mama Multitasker + Detail Woman Extraordinare) for Camp, I’ve felt heard. Supported. Validated. And taken care of in the best way possible.

And when you get to Camp? I know you’ll feel the same way.

I’m honored to introduce ya’ll to Mama M.  She’s going to take it from here…

You know how some things are just meant to be? I do.

10404408_10152950412119180_6897530216826680070_nWhich is how, this past October, I found myself pulling up to the quaint Asheville airport and getting hugged REAL hard by Molly Mahar.

I had driven over 16 hours from Upstate New York to meet her in Asheville, NC, for a site visit of some potential locations for this amorphous dream that she’d conceived of about a year prior. The working title was “Stratejoy Summer Camp” or, as my Instagram tells it, #ssc2015.

Molly and I had never met face-to-face. She’d asked me on board based on one cold email I sent her, a series of proposals, and a barely-populated website… She knew this was meant to be, too.

And then, all of a sudden, one day, she was hugging me outside the baggage claim.

And I felt like I’d come home.

As we walked around downtown Asheville and drove to our site visits, I got to know this person that I’d never met in a way you can only get to know someone by spending 24 hours a day with them for two full days. In those two days, I learned:

  • She does life with such inspirational conviction and confidence.
  • She has such a convicted belief in her tribe (that’s you, cupcake)
  • She’s a terrible navigator (literally, Google Maps? Not her thing. Sorry, Molly. Secret’s out.)

Which is the crux of Summer Camp-

Meeting brand new people in a brand new place, and getting all up in their face, quickly and deeply.

It’s about learning about how convicted, fiery, passionate, loving, sensitive, and caring they are. How they’re terrible at navigating, or 1381276_10152950412204180_3144967442245435348_nswimming, or three-legged races, but wonderful at encouraging you, asking you “How are you? No really, how are you?” and helping you find the words for that thing in your chest that you don’t quite have words for yet.

In a place where you have nothing to lose, because you may never see any of these people again. Where the cloaks come off, the walls come down, and the arms open up for hugs.

Where you can love your heart out, cry your eyes raw, and dance your pants off, while everyone’s watching and nobody’s judging.

That’s what Summer Camp is about. That’s what we’ve created for you.

 What’s Up Our Sleeves:


When Molly asked me to write this post, I had a hard time deciding what I could reveal and what I wanted to keep a surprise.

But just know a few things:

  • There will be dance parties. Frequently. Because I don’t know a better way to celebrate than with loud music and a tribe of feisty women.
  • There will be silence. Intentionally created, and constructive. Because we all know you could use a little less noise in your life.
  • There will be someone to take care of you. Between Molly, myself, our amazing counselors, and the rest of your cabin and camp mates, you will always have someone to lean on.

Why You Need Summer Camp:
(and why I do, too)

735a269d2ed1714cb3e19a878a5b49cfSomeone asked me — why Asheville? Good question.

There are so many wonderful places to host an amazing, life-changing, fun-filled summer camps like this on the West coast. And truth be told, the weather is a bit more predictable out there (thanks, East Coast blizzard).

But we still wanted to come East.

As West Coast bunnies (Molly in California, me in Montana) we knew it would be a bit more complicated to pull off an event in a state (heck, an entire area of the country!) that was unfamiliar. It would be more work for us for sure. More research, more expense, more hauling of our supplies.

But still, the East Coast called. 

When it came down to it, we were craving the surprise of someplace new.

And truth be told, I love unpredictability.

Because at the edge of what you do know and what you don’t know?

That’s the unpredictable stuff. And that’s where the growth happens.

Summer Camp is about the unpredictable.

It’s about rain storms, and growing friendships quickly, and canoeing on the pond with someone you just met. It’s about whispering the hard truths to your bunkmate, late at night, in the dark.

It’s about turning off your phone, checking out of your email, and getting ready to say the prickly things that you aren’t even sure you have words for.

It’s about us taking care of you, which, let’s be honest, you definitely don’t do often enough. It’s about you falling into your bunk at night and us tucking you in with crickets singing and frogs croaking.

It’s about us surprising you with things you didn’t even know you needed, until you show up on August 19th.

Mostly connection, community, and open-armed hugs — but also, ya know, wine and chocolate.  And water balloons, silent hour, magic rituals and early morning coffee.

We’re hoping in the midst of the unpredictable, you’ll find yourself growing and stretching.  And rejoicing in it all.

What Do I Know About Camp?

I know that the Stratejoy team is in FULL ON Summer Camp Prep Mode.

We hangout bi-weekly-ish on Google Hangout and talk about everything from bunk decor to costume parties to launching strategy to surprises (yes, surprises!) to menu preparation.

I also know that it’s going to take the shape of the ladies that say yes to this amazing experience.

It will be one of a kind, because YOU are one of a kind.

And I hope that you’ll be there for us so that we can show up, with love and sparklers, for you.

So what do you say, sis?
Meet us in Asheville?

HAPPY-CAMPER-LAURENI’ll see you there!

Love, Mama M


p.s.  If you have burning questions that need answers —

I’ll be joining Molly for a live Summer Camp Q&A Session tomorrow night!

When? Wednesday, March 25 at 6:00 pm PST/ 9 pm EST

What? A chance for me to answer any question you may possible have about Camp! You’ll be able to chat live if you’re watching or you are welcome to email Molly or I with questions you’d like me to answer. Recordings will be sent to everyone who registers for the event.

Where? Register for the Live Spree Cast Event

One Story of Synchronicity + One Story of Finding Your People

LADIESSummer Camp is truly being co-created with the women who are attending —  there are no speakers, no gurus, no paid experts.

We are all teachers and we are all students.

We are all coming to give and to receive.

Each Camper will be bringing her own slice of magic, her own experience of being a woman in the world today, her own gifts to share, her own tenders spots of struggle.

And this is why women gather. To allow ourselves to be seen, to be loved, to be accepted. And to see, love and accept others.

(click to tweet!)

In the spirit of co-creation, I’ve been asking the ladies buying tickets —

Why are you coming to Camp?

And they’ve been sending me some magical answers.

Thank you Champ and Bliss for being so brave and lovely and letting me share your stories in my little corner of the Internet. Can’t wait to hug you both in August!

A Story of  Synchronicity from a Stratejoy Newbie

4.VICKIE_LT_ORANGEI am truly one of the most positive people you will ever meet. Everything has a silver lining and it all definitely happens for a reason.

I believe that with all my heart.

Which leads me to why I’m coming to camp — there is a piece of irony in here that I hope you find as amazing as I do…

Almost a year ago, I was at an Origami Owl party at a friend’s house. It was an at-home-party where you take a locket and are faced with a giant table filled with about 2000 charms. The point is to find 4-5 charms that “define” you and build-your-own charmed locket to wear.

Although it “should” be easy, it was not.

I stood there for what seemed like hours looking through charms. I kept thinking, “What am I?” as I searched through these charms.

I picked a volleyball because I coach my daughters team, an “A” because her name is Angelina, a moon because she and I tell each other “I love you to the moon and back” and a ruby because that is her birthstone.

A ridiculously huge self-reflection began at that party, though.

What am I other than her mother?

Don’t get me wrong- I love my daughter more than any eloquent words could say, but is that all I am? Am I just her mom and her coach and her teacher? I couldn’t find a single charm, among 2000, that helped define me as anything other than her mom.

The self-reflection started. And I started reading little bits and pieces of inspirational blogs and posts looking for an answer to that question.

What am I? What. The. Hell. Am. I?

One day, I saw a picture on Facebook:


(You can see the synchronicity beginning here, can’t ya?!?)

To say this “spoke” to me is an understatement — this didn’t speak to me; it pulled out a megaphone and screamed at me!

That was it. That was the answer to my question.

What am I? I am enough.
Period. End of search.

I fell in love with this mantra. It’s on my phone background, it’s on my mirror at home, it’s on my desk at work.

I am enough.

I recently went on a Girls Weekend with 5 of the most amazing friends I could ever ask for — one of them I’ve known since Kindergarten! And we all did something to celebrate ourselves on this trip.

And I got a tattoo on my inner wrist that reads, “I am Enough.”

Enough Tattoo

Fast forward seemingly unrelated and months after first seeing that picture on Facebook, I came across a shout out to be on the Early Bird list to hear about a Summer Camp opportunity. What?! Summer camp with a bunch of strangers spent trying to continue my journey of figuring myself out?! Heck yeah!

The problem is that I am a single mom. Extra money is not easy to come by.

I do, however, have a small Summer Vacation fund so my daughter and I can go on a trip every year. Already this year she went on a fantastic trip to Disney with her dad and is going to spend another 2 weeks in Florida with her grandparents in June.

So, I did something that took me a lot of courage to do. I asked her if I could spend OUR vacation money on an opportunity just for ME.

Have I told you yet that my kid is amazing?

My 10 year old, in all her true wisdom, told me that a trip for me IS a trip for her. That it’s MY happiness that makes HER happy and that I deserve this camp experience.

Really? Who raised this kid?

Well, I did. This Badass right here raised her to be selfless and positive and aware of her blessings.

So I registered.

Are you ready for the synchronicity to come full circle?

I had no idea that was your name at the bottom of that mantra. I never put two and two together.

But once I registered for the camp, I began getting the emails from this amazing team of women. Dee Sparkles Bordenkircher, Victoria Starlight Stanley, Molly Sunshine Mahar…

Molly Mahar, Molly Mahar, Molly Mahar, where the heck have I seen that name before?

Then, I randomly saw it just the other day — right there on the bottom of the mantra that answered such a huge question for me.

It was your statement that got me back on track — believing in myself and my future.

Believing that I don’t have to be perfect, I don’t have to have the right plan in place, I don’t have to get it right every time… because I am enough.

(click to tweet!)

I am coming to Camp because I am supposed to. That’s all I can possibly think.

I am supposed to be there.

Maybe it is for myself, maybe it is for someone else. I don’t know why the universe wants me there, but I am not going to question it.

I’m going to show up and give you and the new tribe of women that I will meet 100% of me…

Because I am enough.

A Story of Finding Your People from a Stratejoy Sister

1.-KELLEE_YELLOWI can’t even tell you how super excited I am for camp. Like… giddy, smiling to myself at my desk as I type this kind of excited. I’ve even convinced a friend to take an epic cross-country road trip along with me to camp!

So… why am I coming to camp?

I have been looking for connection with other women lately and not really knowing how to find it.

I have old friends (who are wonderful and I love them so much) but life happens and sometimes it’s hard to get together. When we do manage it, there are usually kids/husbands/boyfriends there which makes it tough to connect on a deeper level.

Also, due to a combination of being a people pleaser and worrying what other people think, I have been a guarded person all of my life. 

I am learning to be more vulnerable but it’s sometimes most difficult to change around the people you’ve known forever because they see you a certain way already.

I am looking to meet people who can get to know the me that I am now.

And Camp seems like such a great place to get over my fear of vulnerability because the whole Stratejoy community is so welcoming and supportive.

I know that the type of ladies Camp will attract are my people.

(click to tweet!)

They’re Camp People. They’re going to be fun, supportive, vulnerable, brave and adventurous!

Other reasons that I’m sure Camp will be just what I need include

  • The potential for squirt gun fights, color wars, dance parties, and other ways of connecting with my too-often-suppressed inner child.
  • My undying love of time spent around a campfire.
  • Yoga in the woods. Hiking in the woods. Sitting in the woods. The woods.
  • Taking a break from real life in order to focus on what I really want for my future and how to get it.
  • Crying and belly laughs and sisterhood.
  • Making friends from around the country and the chance to get closer with my friend on our drive to Camp.
  • Meeting you, Miss Molly, who has been such a force for good in my life!
  • And a million other little things – fireflies, giggles, wine, pranks, silliness, difficult conversations, and so much lady love and positivity.

Molly, I big fat heart you for planning my absolute dream ladies’ trip and letting me be a part of it!

90% of my vision board this year is so in sync with camp — it’s all girlfriends and yoga and journaling and mountains and sparklers.

I’m totally feeling a WOO right now…


Now tell me lovely — Why are YOU going to make Camp happen?

I can’t wait to hear your story, first over email and then in person, over whiskey and s’mores.

(and save $150 through March!)



p.s.  If you have burning questions that need answers —

I’m doing a live Summer Camp Q&A Session!

When? Wednesday, March 25 at 6:00 pm PST/ 9 pm EST

What? A chance for me to answer any question you may possible have about Camp! You’ll be able to chat live if you’re watching or you are welcome to email me with questions you’d like me to answer. Recordings will be sent to everyone who registers for the event.

Where? Register for the Live Spree Event 

Answers to the Question: “Why Camp?”

Camp PostcardsEvery day this past week, I’ve been sitting down to write welcome postcards to Campers who are going to be joining me in August. It’s sacred and special because I’m welcoming women to the inaugural year of one of my lifelong dreams — a Summer Camp for Grown Ups.

(Or as I’ve been calling it on Twitter — Camp for Grown Ass Ladies!)

As I write each name and address out,  I spend a moment throwing out a wish that she’ll receive everything she’s craving from our 5 days together.  I spend a moment hoping that we’ll all get to see her authentic self emerge over campfires and canoe races and intimate cabin conversations.

And I spend a long moment wondering why this particular woman from Ohio or Alberta or Michigan is coming to Camp.

Luckily for me, the answers are starting to roll in.

Today, my Elevate Alums and your Camp Counselors answer the question: Why Camp?

And later this week, I’ve got some incredible stories from Campers about why they’re coming and what it’s taking to make this dream come true!


I am HAPPY-CAMPER-ERINgiddy over Summer Camp. Not only will I be fulfilling my lifelong dream of being a camp counselor, I will get to spend a whole week with Molly and a huge (real, live, in-person) group of Stratejoy women!

I keep dreaming about it: soulful talks, beautiful walks, and deep belly laughter. Sparklers and face paint and sunshine and wine.

I can’t wait to cozy up to the fire and talk deep into the night, or to wake up in the morning to the buzz of daring women playing and dancing and shouting their dreams.

Last year I was privileged to have Molly (coach and soul friend and mama bear all wrapped into one) and my Elevate sisters walk me through the crazy transitions of pregnancy and new mamahood, and let me tell you —

Molly and the women she surrounds herself with are the real deal!

Why Camp?

HAPPY-CAMPER-ERAN#1 – I’ve never been to summer camp before. Ever. My childhood was limited to camping with my parents (which was fun, but….. not the same), so I’m looking forward to way more pajama parties and gossip and s’mores. And wine.

#2 – I’m a mom to a 2-year old and I NEED summer camp. 5 days away from potty training and temper tantrums — Yes Please.

#3 – Molly Mahar and her tribe. These are my people and this is my jam. I need to be there to soak up all the juicy joyfulness and soulful sisterhood. Molly is magic, and I can’t wait!

HAPPY-CAMPER-SAGEMy favorite childhood memories involve summer camp. I was the kid who made the most intricate friendship bracelets and knew all the words to the obnoxious camp songs.

Camp was my escape from the rough parts of growing up, and I’m ready to experience that magic again.

As an entrepreneur, I find that I spend any free minute I have working on my business…not because I have to, but because I love it! Putting my clients’ needs above my own can be incredibly draining.

Summer Camp will give me a chance to “fill my cup” and enjoy some much-deserved self-care. 

And Molly? She is a shining light who believes that I can accomplish things far beyond what I think is possible. I can be really hard on myself, but Molly makes me feel like I belong in this amazing Stratejoy tribe.


I was part of the first Elevate group. During one of our evenings together, Molly mentioned her dream of running a camp for women. Ever since that dream was verbalized, I knew I HAD to be there.

I’m looking forward to a week of dreaming, scheming, and celebrating the joy of being a fabulous female in the world today!

I can’t wait for time to unplug as I reflect inward while also expanding my network as part of Molly’s tribe. I’m so excited to to connect with other phenomenal females from around the world.


I’m making Camp happen this year because I want to just truly be myself for a few days.

It’s easy to get wrapped up in work and being an adult, and what better time than summer to feel like a kid again?

And I want to be part of the magic that happens when you combine women who are devoted to being and becoming their best selves, the outdoors, beautiful conversations and wine (duh).

I imagine falling out of a canoe because I’m laughing so hard. Fostering awesome conversations that get to the heart of who we are as women.

And enjoying wine time, s’mores, fireside chats, dinner, dance parties, runs and hikes with these women!

Plus, Molly is so authentic in her online work that there’s no surprise when you meet her — she is so full of life, warm, loving and kind. She knows when to push and challenge you, and knows when you need support. She’s one of the wisest people I’ve ever met and I’m a better person because she’s in my life.

Getting to know Molly in person is basically the best thing ever.

HAPPY-CAMPER-ASHLEYShe is everything you could imagine and more: sunshine, joy, laughter, and authenticity to the max.

I can’t wait to spend 5 days at #SSC15 with her and all the other campers!

HAPPY-CAMPER-LAURENA summer getaway in a beautiful place with so many incredible women? How could I say no?

I have never been to summer camp and always wanted to go.

Plus, It’s just perfect timing.

I’ve been craving rejuvenation and a real getaway, not just a vacation to Instagram!

So Camp! I’m ready for a check-in with my Stratejoy tribe, bubbly, hugs, canoes, and my hair smelling like campfire every day!

You know the feeling that you’d appreciate the experiences of your youth way more as an adult? Summer camp tops that list for me. HAPPY-CAMPER-HILLARY

I’ve worked long and hard to recognize joy when I see it in my life.

And Camp? 100% joy!!

I’m so looking forward to the type of summer weekend I didn’t think I’d be allowed to have as a boring old grown up.

Rising and shining like I mean it. Getting a sunburn and filling my journal. Coming home smelling like woodsmoke and smiling right down to my bones. Starting up post-camp letter circles like it’s 1993.

Skinny dipping, campfires and champagne, here I friggin’ come!

Sound like you?
I thought it might.




Summer Camp is Here! And 4 of the Most Transformative Events in my Life

When I think back to some of the most transformative times in my life, they all involved two things —

  • A Break from My Real Life
  • Finding My People

Back in the midst of my Quarterlife Crisis, The Big Man and I backpacked around the world for 10 months, meeting many free spirits and nomads who were defining success in their own unique way from Guatemala to Thailand.

For our 4 month honeymoon, we drove from Seattle to Maine to the Florida Keys to San Diego and back to Seattle. We stayed with and met dozens of Tribe Sisters, whom I had only known from the internet up until the moment we crashed in their guest room, shared a meal together, and explored their cities.  Part 1 |  Part 2  | Part 3

The first year I went to the World Domination Summit, I felt seen and understood by hundreds of people like me who were seeking a different kind of meaning in their life — one of creative fulfillment and legacy and happiness on their own terms.

With 2.5 incredible years of Elevate Mastermind under my belt, it’s clear that the times when I have gathered with my ladies on retreat in CA and SEA have been some of the most memorable weekends in my life. From the vulnerability to the big dreaming to the raucous laughter to the skinny dipping — there is nothing I love more than circles of authentic women.

And now, YOU + ME + CAMP.

(Please ignore the part where I say it is Sunday. It is obviously now Wednesday. Also, ignore the part where I talk about the early bird list. Registration is now open for ALL! Also, please also adjust yourself to my make-up free face. I know it’s a shock seeing me without mascara!)

I can’t wait.

I can’t wait to hear your story. I can’t wait to hang out for 5 days. I can’t wait to laugh and cry and tell the truth and love up on each other.

I can’t wait to witness your shift.

Though I wish I could take you around the world for 10 months or on a 4 month road trip — I realize these 5 days of Camp are my chance to create a magical, life-changing, breath-of-fresh-air, woman-circling experience for you.

Think of Camp as your very own break from real life + finding your people!

Stop reading about all my adventures on the internet and get your booty to Asheville, girlfriend. Ask your boss for the time off, talk to your partner about money and childcare and driving to North Carolina, put some hustle into your side gig to earn the ticket price.

Do what you’ve got to do to make Camp happen.

I can promise you it’s going to be scary and wonderful and incredibly fun!

And yes, absolutely f*cking transformative.



p.s. Are you already coming? Feel free to swipe this sweet badge! And don’t forget our hashtag is #SSC15!

I'm Going to Camp!



I Want My Work to Feel Like Play + Photos from the Elevate Retreat

I want to be joyful above all else, but also in union, of service, divine and wild.

I want my work to feel like play.

I want to create with fire in my belly, because I see a need in the world that I can ease. I want to be proud of my process, proud of my product, proud of my power.

I want my clients and my community to know that I love them in all their messiness because I do. I want being on retreat (or camp) with me to feel inspiring, raw, supportive and magical.  I want to remember that I don’t take on others’ heaviness or fears or despair — I simply listen and love and offer my gifts.

I want to be joyful. 

I want to feel my feelings about this odd world of online entrepreneurship without judgement and with a sense of humor. I want to have enough self-awareness to course correct when I get pulled into the lands of shoulds, or expectations, or measuring my worth as a human through my productivity or my profit or my ability to suck it up.

I want to use my strengths for the highest good, while also being rewarded in all the ways I desire.

I want to be nimble and honest; inspiring and useful; free-spirited and deep.

I want to be joyful.

I want to do my great work in the world from a place of delight and meaning. I want to sit comfortably with my fear of being seen and my fear of fucking it all up and my fear of never being enough and my fear of losing it all and my fear of making the wrong choice.

I want to offer myself to the world in a way that makes me want to show up every day with excitement and hope.

And I can honestly say that I am getting closer and closer to this every day.

Case in point? My Elevate retreat in Ojai.

It was all that and a bag of chips.

May your work (your art, your service, your passion) be everything you crave, dear one. Don’t settle for anything less.



Statejoy Elevate Mastermind 2

Stratejoy Elevate Mastermind Photos

PicMonkey Collage3

PicMonkey Collage4

PicMonkey Collage

photo credit to the amazing Eran at eran jayne photography (an Elevate 2014 alum!)

8 Releasing Rituals In Action

If you’ve participated in The Holiday Council, you’re totally familiar with the practice of performing a “releasing ceremony.” Clearing space mentally (and sometimes physically!), symbolically leaving behind the stories, relationships, or dreams you’ve outgrown is a powerful step in the journey of creating meaningful, joyful lives.

There are unlimited ways to practice this symbolic release (doves, balloons, even traditional funerals), handed down over time and often based on religious or family traditions. Some are centered around moon cycles. Some are based in pagan belief or performed in groups. Some involve meditation, water, fire, nature, paint, or seeds.

The bottom line is that there is absolutely no right or wrong way to release what no longer serves you.

The most effective way to perform a releasing ritual is all about YOU: The best, most effective ceremony is all about tapping into your own intuition and letting your heart guide you.

It’s about finding strength within yourself to celebrate the painful pieces of our stories that have influenced who we are. To celebrate it and then to set it free.

The Holiday Council closed out 2014 together and welcomed all the magic and mystery that 2015 will bring in so many distinct and personal ways. Our tribe is endlessly creative and, of course, put a reflective and joyful spin on the beautiful act of letting go.

Release Through Art

“I did something a little different for my Releasing/Keeping Ceremony this year. Months ago when I was feeling at my absolute lowest and was completely lost, I decided to sort through my emotions with some paint. I ended up with this dark, but honest little piece. It was very raw and very much how I was feeling at the moment. Actually, it reflected the “rock bottom” of my dark moments this year.


Flash forward to now and I’m miles from the way I felt that day.

But, I don’t deny those feelings that still resurface and are a part of my story. 2014 is a part of my story, so I decided to NOT burn the darkness and instead paint over it with something bright and happy. I chose yellow for the “releasing” aspect of my ceremony, and all of the other colors for the “keeping” aspect of my ceremony…

It’s a piece that’s bright and happy, but still has my scars underneath, which I own, and make me appreciate the good days all the more.” – Gina

1507957_10152938778204628_6678031334600742936_n“I did my releasing ceremony tonight, and I feel good! I wrote two cards and took them with me to yoga, where I did a super intense practice with them at the top of my mat next to my mala beads.

The one on the left says: What I am leaving behind in 2014, and the other says What I’m taking with me into 2015. On the backs of the cards I wrote my intentions for the year.

I thought about letting go, creating space for the new, and keeping with me all the good. 

Later, I lit a special candle that I received as a present for my birthday (and which featured in my meditation as my little vessel to keep my goodness) and then I used the flame to burn away the card that I was letting go of. Soon when my candle is all used up, I will use the empty egg-like pot to store the second card, the one I’m keeping with me in 2015.” – Holly

“I think I have struggled with this so much because the things I need to release are intertwined with the things I need to embrace.

The thing that was most surprising about my year was learning that when you ask for help, people help you.

The awfulness of my year was countered by the love and support of a small group of incredibly amazing people. I felt like I couldn’t release the bad because I didn’t want to forget the good.

I decided to write them each a note so that I could carry forward the love and close the chapter on the sad. I trust they will get to their destinations.” -Lester

 Release With Fire


“Finally did my releasing activity! My mom even threw some stuff in which was awesome and powerful for us to share things out loud together.

Yay for letting things go!” -Gina


“Completed my releasing ceremony today! Just in the nick of time.

Feeling hopeful.

So ready for 2015! Happy New Year to all!” – Casandra

10419546_10152622037451848_3098185318033968211_nRelease In Nature

“This evening I went to the pier for sunset. I brought a stone and a piece of chalk. I looked out at the sun setting, imagining it was setting on my year.

On one side I wrote 2014 and on the other I wrote down all the moments or emotions I want to leave behind.

When I had finished I read it over and let myself think about the painful memories one last time.

I felt the stone in my hand weighing me down, held it over the water and let go. I spent some time standing there looking at the sun setting, imagining the chalk (my 2014) being washed away. I feel lighter now. Thank you Molly and thank you my new HoCo friends.” -Jade


“I found the perfect spot for my release ceremony under a tree shelter someone had built in a hidden hollow.

I’ve distilled my work so far into a theme for 2015: REPLENISH & CHERISH. 

Replenish means filling up my depleted reserves of energy, attention and patience. Nourishing my inner glow to a visible radiance. Building financial security and sustaining myself in practical ways. Connecting to the land and nature.

Cherish means feeling and showing appreciation and thankfulness for what I have, my experiences and the people around me and applying commitment and attentiveness to nurture quality in everything I (co-)create.” -Hannah  

10372212_10205734510541478_5435831936081874159_n“My release ceremony ended up being one of the most meaningful, in-tune, peaceful and empowering things I have ever done.

It was all very organic, both in nature and in development. I knew I wanted to be near water, so I headed out to a favorite trail with many waterfalls. I journeyed from the trailhead downhill along an icicle lined path to the north falls, collecting items (leaves, rocks, sticks) and reflecting on my year along the way.

Once at the waterfall, I sat behind the falls and wrote words on my collected items. Upon one rock, I simply wrote “2014” and tossed that rock right into the falls, watching it plunge into the pool below.

An unexpected laugh escaped my body at that moment as I accepted that 2014 was out of my grasp.

I stuffed the other items in my pocket, turned and started back up the icy trail. I climbed above the waterfall and found my way to a secluded spot along the creek. Here I pulled the other things of 2014 out of my pocket and laid them out to reflect one last time. I picked up one item at a time, filled the crisp air with my vocal reflections, tossed them into the creek and imagined these things falling over the waterfall, still a part of my world, but released.

It was both so fulfilling and so freeing. 

I then headed up the trail, beyond the trailhead to the upper north falls, where I watched this new water fall down flow by and meditated on the journey of this fresh new year.” -Laura

Me? I love to incorporate a “mini” release ceremony as I wrap up each month and plan for the next. The power of the full moon usually calls me to my patio where I jot down notes on paper and burn one by one over my magical cauldron (cast-iron skillet), evermore alarming my boyfriend with my woo woo ways.

I know that personally, it’s equally vital to place importance on the next step in the process of releasing – symbolically savoring the lessons, joys, tiny moments and feelings that I’d like to carry forward- so I’ll also write down some intentions and float them in a bowl with rose petals.

It’s a ritual that has evolved over the years. It used to take place in the woods behind my parent’s house, then on the bike trail next to my favorite oak tree. When I first moved across the country, I would let the ocean carry away what I wanted to release. Now, it’s cozy and right out my back door under the moonlight. It, like all these magical spins on releasing that our Stratejoy tribe practices, is perfect and all mine.

And whatever way that you choose to honor your struggles and thereby make way for good to come is perfect because it’s all yours. 


All Love,


As Operations and Community Manager for Stratejoy, Dee is able to contribute to the world of women’s wellness all while merging her passions for community building, multimedia journalism, wild joy… and champagne.

Letting Go of What Other People Think

Kick-Ass Courage Project

(Today’s post is part of an awesome blog tour headed up by my friend Andrea Owen of Your Kick-Ass Life. Starting February 1st, she’s hosting The Kick-Ass Courage Project: 7 Day Challenge. She’s challenging women to do two Very Important Things — start cultivating self kindness and self compassion (aka stop being such a bitch to yourself) and start practicing “being enough”. The Challenge is totally free and Andrea’s hope is that she can shift two very important aspects of your life in 7 days.)

I have no idea who said or wrote this quote, but I love it.

Your opinion of me is none of my business.


It’s my mantra when I’m trying to extricate myself from doing something* in the world in order to earn my gold star or avoid judgement. It’s my mantra when I let fear of how something* will land stop me from trying it out. It’s my mantra when I find myself chasing external validation in the form of likes or registrations or appreciative glances.

*Those somethings can be anything! A business idea, a change in my appearance, an offer of help, a conversation with a stranger, a swallowed moment of truth…

I made you a video sharing some of my best tips for learning how to let go of what other people think, as well as sharing my own story learning how to let go in the realms of business and mamahood.

Crib Sheet of Tips:

  • Really understand the quote, “Your opinion of me is none of my business!” Let it help you pull your focus back to your own life, your own lens, your own experience.
  • The way to be true to yourself and do the things you want to do in the world is to harness your own power. Don’t worry about pleasing or disappointing another, but absolutely do worry about pleasing or disappointing yourself.
  • Getting clear on who your “other people” actually are can be useful in letting “their opinions” go.
  • No one cares about your life nearly as much as you think they do. And no one cares about your life the way that you should care about your life.
  • Stand up for your dreams, your integrity, your desires. You don’t need to be fearless to do this work, just courageous.

It may seem impossible or scary to believe that you have the power to create your world in order to please yourself, in order to live in alignment with your highest held values, in order to experience joy in all forms — but I promise you — it is possible.  

And the first small, courageous step? Letting go of what other people think about you and your life.

Imagine the freedom!