Maker Mentors Ticket Giveaway!


We’re giving away one free ticket to the Maker Mentors event! (That’s a $200 value!)

It’s three days of Mentoring bringing Makers together to talk about the art of crafting a successful handmade career at the very first COMPLETELY ONLINE creative business conference on May 14-16.

I’m thrilled to be participating in this event and sharing what I’ve learned on my own journey towards living a life of authentic joy, in both my personal and professional worlds.

The topic I’ll cover during the live conference is “Build It and They Will Come: Building a business You Love Around your Life and a Community You Love Around Your Business” and will be Thursday May 14, 2:30-3:15 pm, PST. In my session, I will work to help identify the core components of a right fitBUSINESS for your life and a right fit community for your business. Because whatever the medium you use to share your message — art, coaching, writing, design, community leadership, teaching — identifying how your business interacts and supports your life is essential to making your pursuit sustainable, profitable and enjoyable.

“Whatever your Transition, thePROCESS of questioning, honoring, creating and committing is the same.”

Get all the details for the event here.

I’ll be there alongside the talented Tara Gentile, Sarah Von Bargen and Jennifer Lee, just to name a few. Check out the roster of speakers participating in the conference.

So, wanna win a free ticket? Easy. Just pop over to the Stratejoy facebook page to enter. Comment on the Ticket Giveaway Post by completing the following question in one sentence:

What’s the creative business you dream of?

We’ll announce the winner on Wednesday, May 13!

See you over there!









Camp Scholarship Winners!

Winners WORK_SCHOLARSHIPS-300x300I am so thrilled to welcome these incredible ladies to Summer Camp as the winners of Work Scholarship positions!

Zingara, Jazz, Bird and Luna have some of my very favorite characteristics of courageous women — they are able to ask for what they want, celebrate their strength, and take scary action with grace. And they’ve given me permission to share their videos and pieces of their “Why I am Awesome” essay with ya’ll.

Please join me in congratulating them on the Stratejoy Facebook Wall!

And yes — there are still tickets available for Camp! Buy yours here — we’ll be closing registration soon…



I am a photographer, wife, sister, daughter, cousin, niece, friend, grad student, teacher, artist, cheerleader, gymnast, short little Italian girl, foodie, wine lover, wanderer, business owner, bread winner, baby wrangler, tattoo collector, music lover, antique hoarder, perpetual list maker, day-dreamer, people pleaser, over achiever, education junkie, health nut wannabe, run on sentence because I “write like I talk” writer, nostalgia addict, gypsy for life.

I feel my journey in life is just beginning and I am destined to do something even greater than the great things I have already done.

Being awesome means always being open to new adventures, taking risks for the sake of bettering yourself and those around you, loving hard, living loud, being in the moment and giving everything you have in all you do.

Natalie at Studio N Photography



Dance Instructor

I’ve gone through periods in my life where dance hasn’t been a part of my day-to-day, but every time I come back to it, I realize what an important way it is for me to connect with my body and feel grounded and confident taking up the space that we all should be comfortable taking up with our bodies.

And that’s what I want to bring to Camp: the feeling of connection to where we all are in physical space. 

Oh, and definitely some dance party action. Camp Dance? I can’t wait to bring it.


Song Leader

I’m here, trying, and not giving up. “Friend” is an actual adjective that is used to describe me on a regular basis, not just a title.

We are all awesome with our laughter and our souls and our quirks and our love, and I am awesome because I am just the same.

I am on this planet, no better or worse than anyone else, but fully wonderful in my own right. Though drive is not something that comes naturally to me, I still have the courage to dream. I am awesome because though my mind can be my harshest critic, my heart is my most cherished ally.

I have SO MUCH LOVE in my heart and use it on every person I come in contact with and to me that is why I AM AWESOME.


Yoga Instructor

I am committed to continuing to grow and learn more about myself and the world around me.

I am passionate and I follow my bliss. I am inquisitive, curious and creative. I love learning and sharing what I know with other interested, curious and passionate people!

I am a fabulous active listener. I excel at connecting with people through conversations of real depth, playfulness fun and laughter. And I am not afraid to be silly or to look like I don’t have all my shit together all the time.

I am kind and loving. I have realized that the key to loving others well is to love myself first. 

Martha at Back in Body

Thanks to everyone who applied for a Work Scholarship.

Your videos and essays made me cry — my husband is witness to this! I kept coming out of my office with mascara smudges down my face and a big smile.

“Watch another application video, Molz?”

Oh yes, oh yes I did.

And I’m in awe of every single one of you. You were funny, sincere, quirky, passionate, earnest, beautiful and most of you — totally yourself. Thanks for sharing a tiny piece of your world and your dreams with me.

To Camp! And talent! And grit! And putting yourself out there!





One Story of Saying Yes + One Story of Devotion

BRACELETSI’ve always believed that you need to escape your life in order to reinvent it.

Time and space away from your “reality” gives you the perspective you need to make big leaps in your life.

It’s easier to dream, it’s easier to be honest with what’s not working, and it’s easier to start down a new path when you’re not smack dab in the middle of the life you’re examining.

It’s the real reason I’m hosting Summer Camp for you. 

There’s purpose to the play and reason for the rest.  By retreating from your real life for 5 days, you’re creating space.

You’ll have enough space away from your normal day-to-day so that you can examine it lovingly, but with an honest heart. You’ll have just enough space to dig into the places that feel out of alignment in your world and celebrate the pieces that are nourishing you.

You’ll have time and silence and SUPPORT to bring awareness to your dreams, your hopes, your excuses, your resources, and your motivation.

And you won’t be alone.

We’ll be doing the work together.

I feel honored to share two special Camper stories from women who are well aware of the transformation that awaits them at Camp. Thank you Gumption and Gypsy for trusting the world with your raw stories and for getting your booties to Camp. Can’t wait to witness the magic that happens!

 A Story of Saying Yes to Yourself

6.ANDY_YELLOWCamp sparked something in me the first time it was mentioned on Stratejoy. I even participated in a discovery call with Molly about Camp before it was launched.
But the truth throughout all of that excitement and starry-eyed dreamland about camp was that I didn’t see myself there.
I really wanted it, but something was holding me back.
I’m coming out of a difficult relationship with myself. I have been doing a lot of really intense self-growth work for the last year and looking at myself in different lights to find the relationship I want with myself.

I had created a foundation of self-criticism, competition with others, achievement-based satisfaction, and a constant feeling of isolation/disappointment/settling.

Then, one day, after multiple relationships where I put myself last place or mistreated others based on incompatibility, I craved being able to use my own voice.

I had squashed it down for so long that it was begging to come out.

Moments like hanging up from the discovery call with Molly and thinking “that would be amazing, maybe next year” and “maybe it’s not for me” and “I wish I could do something like that” made me react.

None of my reasons “why not” were good enough. They were all self-deprecating or stemming from a place of fear.

Why not this year? Why wouldn’t it be for me?

I want to do it, right?

Stratejoy Summer Camp is the chance for me to say yes to myself.

A week before I bought the ticket, money was one of the most stressful factors of my life. My first thought when tickets went on sale was “no way I can afford that, maybe next year.”

So, I took a deep breath, and I decided to reach out for help. I looked at all of my different options.

And I decided it was no longer a matter of if I am going or not, but how I am going to make it work.

I am so in love with the idea of Camp. I am overwhelmed with excitement to have 5 days where it’s not about money, my relationship, my coaching business, my clients, my family, my friends, but it’s about ME.

It’s about finding out more about me, exploring, and creating connection and sisterhood with new powerful women who are craving the exact same experience.

I am absolutely positive that choosing to go to Camp is the biggest act of self-love I have chosen to do for myself.

A Story of Devotion to Growth

7.LELAND_DK_ORANGEIt was just a few months after I met Molly that I took my first Stratejoy workshop — at which I cried answering a prompt because I couldn’t identify who I was outside of my relationships to friends, family, and boyfriends.

Fast forward through the Joy Equation, Holiday Councils, Find Your Passion Workshops — with Molly’s help, I was doing work for myself, on myself, discovering what the Best Version of Leland look liked.

I’ve worked through and learned from alcohol issues, dependency, depression, terrible jobs, fear of missing out, and the end of a major relationship. After five years of guidance from Molly and Stratejoy, I almost can’t recognize the girl I used to be, though I remember to think of her with compassion and love.

And I know I had to be HER on my way to becoming ME.

I’ve been single now for a few months and I feel like I’ve blossomed into the person I’ve been working on for five years. Without a relationship, I have the space to be self-focused, to work on the best version of myself, to be fearless and open to everything that’s ahead, and to be accepting of myself.

I am sure I will never be “done” evolving into the best version of myself, but this is a journey I look forward to working on every day.

I am coming to Camp to devote time to introspection and growth.

I am coming to Camp to continue investing in myself.

I am coming to camp to celebrate the work I’ve done so far. I am coming to camp for the inspiration, to share stories and journeys with my fellow campers. I am coming to camp to do yoga, eat s’mores, and dance in the moonlight!

And yes, I am coming to camp for a giant Molly hug!

How about you?
Is it time to say a big YES to yourself?

A big YES to celebrating all of your personal growth, YES to finding inspiration, YES to devoting time and energy to introspection, YES to investing in yourself?

Don’t waste another second telling yourself MAYBE if you know this is a YES.

WORK_SCHOLARSHIPSAnd there’s good news, love. We’re helping make Camp possible for a yoga teacher, creative dance instructor, lifeguard, song leader, photographer and videographer.

Summer Camp Work Scholarship Applications are open through Sunday, April 26th at Midnight PST.

Get all the details and apply now.



Camp Scholarship Applications Open!

Back in 2010, I went on a  7 day silent meditation retreat. I didn’t know anyone else going, nor anyone who had ever done it besides my Dad — but I just knew that I needed to be there.  My soul was craving silence and reflection and a challenge outside of my comfort zone.

Stratejoy was still a fledgling little baby business back then and I didn’t have the money to to pay the full registration price for the retreat.

After reading the event page for the millionth time, I finally got the guts to apply for the Work Scholarship they were offering.  You were still part of the retreat in every way, but you were supplementing the fee by working a few hours a day.

And I got it!  I was assigned the incredibly important role of Soup Maker.

I chopped and stirred and meditated over the soup pot every morning; ladled out soup every afternoon while making no eye contact; and scrubbed the pots and bowls and spoons every evening.

I’m still grateful that not only did I get to go on retreat, but I got the opportunity to share love and nurturing by helping to take care of my fellow meditators.

In that spirit — I’m excited to announce that we’re offering Work Scholarships for Summer Camp!

WORK_SCHOLARSHIPSWe’ve got 6 different opportunities to earn a work scholarship this year!

I know our community is full of incredibly talented women and I’m hoping this opportunity allows a few more of you to come to Camp.

The winner of each position will still fully participate as a camper, but will also be responsible for sharing their passion as outlined in each role description.

Each Scholarship winner will receive a $500 Work Scholarship towards their Camp Ticket Price.

And yes, honey. If you’ve already secured your spot at camp, but would still like to apply for a work scholarship — we’ll happily reimburse you the value of the scholarship should you win!

Need more details about Stratejoy Summer Camp? Head on over!

Read on for Scholarship details, woman.

Here’s who we need.

  • Yoga Teacher. You’ll be responsible for leading one early morning 60 minute class each full day of Camp (Thursday, Friday, Saturday.) Your Yoga Teaching Certification or in the process of certification is required. And if you’d like to offer an additional afternoon session or two (acro yoga? meditation? inversions? the chakra system?) you’re more than welcome!
  • Creative Dance Teacher. Do you teach Nia, Quoya, 5 Rhythms, or a similar movement practice? We’d love for you to share it with us. You’d also be responsible for leading one early morning 60 minute class each full day of Camp (Thursday, Friday, Saturday.) And if you’re capable of choreographing a simple and sharable Camp Dance (think flash mob/line dance/lip synch mashup) that would be a total bonus.
  • Lifeguard. Were you a lifeguard in high school? Swim team in college? Work at the local pool? And are you still certified? We need you! You’ll be taking a 2 hour afternoon shift each full day of Camp (Thursday, Friday, Saturday) sitting in the lifeguard tower watching the lake. Level-headedness under pressure required! CPR certification important!
  • Song Leader. If you’re a guitar player who loves to sing, this is for you. We’re looking for a natural entertainer to lead all-Camp sing-a-longs as well provide the gift of your own music. Think bonfire belting of John Denver or Lisa Loeb with 100 other ladies at the top of our lungs, as well as morning-flagpole-songs-post-meditation and late night send-you-to-sleep lullabies.
  • Photographer. Love being behind the camera? It’s going to be a photogenic group of ladies gathered in Asheville and we need someone to snap away as the magic unfolds. We’re looking for someone with professional-level photography skills (hobbyists and sidehustlers are perfect), a creative eye and a willingness to capture all aspects of Camp. You will need to bring your own equipment. In addition to the Work Scholarship, we’re happy to negotiate a post-camp-production wage to cover your editing work.
  • Videographer. Help us document the magic of the inaugural Stratejoy Summer Camp with your skills as a filmmaker. If this sounds up your alley, we’ll want you to capture inspiring video footage as Camp plays out and help film short interview segments with Staff, Counselors and Campers. We’re looking to create a few gorgeous shorts to share on next year’s Registration Page. You will need to bring your own equipment. In addition to the Work Scholarship, we’re happy to negotiate a post-camp-production wage to cover your editing work.

How Does it Work?

We’ll be accepting applications (2 short 250 essays + 3 minute video) for each role over the next two weeks. Lauren, Dee, Victoria and I will carefully review all the applications and select the winners based on spirit, talent, right fit attitude and readiness to take part in the Stratejoy Tribe.

If you’re selected as Work Scholarship Winner, I’ll give you a call to celebrate and you’ll secure your spot by purchasing your reduced price ticket to Camp before May 1st.

Then, you and I will spend a few hours on Google Hangouts in the next couple of months reviewing your role/planning magic/clarifying duties and deliverables. After that, it’s all about hugging in person on August 19th — the first day of Camp!

Scholarship Applications Open: Tuesday April 14th – Sunday April 26th
Camp Staff Chooses Winners: Monday April 27th – Thursday April 30th
Scholarship Winner Announced: Friday May 1st

Camp Dates: Wednesday August 19th – Sunday August 23rd

Apply Now*

1. Create a video application showing us why we should choose *YOU* for a work scholarship. This is your chance to get creative — don’t worry so much about production value, but more about sharing your passion with us. Tell us about yourself and show us your talent, lady! Keep your video to the 3-minute mark, please.

2. Post your video on any social media platform of your choosing (Facebook, Instagram, Pinterest, Vimeo, YouTube) and be sure to tag @stratejoy and use the hashtag #ssc15

3. Fill out the application form and submit the link to your video.

Need more details about Stratejoy Summer Camp? Head on over!

I am seriously so excited to see your applications and for YOU to be a part of Camp. If you’re feeling the call — be brave, honey love, and get your video submitted!

You’ll never know what can happen until you put yourself out there.

To Camp! And passions! And making it happen!



*Disclaimers. Stratejoy, Inc reserves the right to use application video materials for future promotions and websites. We will be posting your name, photo and video on this blog if you are chosen as a winner. Winners are chosen at the sole discretion of Stratejoy, Inc. If you receive the $500 Work Scholarship, you will still be responsible for purchasing a reduced price ticket ($1146 – $500 = $646) to camp and providing your own transportation. Phew! That’s it.

2 Glorious Hours of Molly on Video

Okay, okay… The title might be a bit of an over sell.

But if you missed either of the Community Calls we’ve had over the last week, I wanted to make sure you could easily access them.

Voila!  They are here!

The other big piece of news is that —

TODAY is the very last day to save $150 on your Summer Camp Ticket!

Save $150 on Summer Camp

Tickets will still be on sale through Juneish (or until we sell out!) but the Early Bird Ticket price expires tonight.

Summer Camp Q + A Session

Listen in if you want to hear me answer loads of questions about Camp! We chatted live, talked to Lauren (our Event Manager) + Dee (our Community Manager) and dug deep around the “why” of Summer Camp. There’s also a guest appearance by my family at 21:30 for your viewing pleasure.

Free Community Q1 Review/Q2 Planning Session

This is the perfect hour to spend reflecting back on the first three months of the year and planning ahead for the next three months. Especially useful if you’ve been working on specific dreams or goals and need a chance to check in. How are you feeling about your journey? What’s your progress?

I share a huge amount of what I’m working on personally and business-wise, and of course, Max makes an appearance. You can catch him and his cute conductor hat at 32:50.

The review and planning work finishes right at the hour mark, and I spend the last 20 minutes answering questions about motivation, getting started and heartbreak.

Can’t get enough of me and my wisdom?

Get your butt to Camp honey and we can commune for 5 entire days!

You’ve got until the end of TODAY to save $150.



P.S. Want to help me spread the word about Summer Camp? I’d love that.

Here ya go!


Setting The Stage For Summer Camp

BRACELETSThere’s nothing I like more than a woman who asks for what she wants!

And that’s how I met Lauren Caselli.

She sent me a cold email telling me that she noticed I kept talking about this camp I wanted to create, sometime in the future, when I had time and money and energy. She told me — point blank — Your Tribe needs this. It’s time to make this happen.

Let me help.

From the moment we started talking about her coming on board as the Event Manager (Mama Multitasker + Detail Woman Extraordinare) for Camp, I’ve felt heard. Supported. Validated. And taken care of in the best way possible.

And when you get to Camp? I know you’ll feel the same way.

I’m honored to introduce ya’ll to Mama M.  She’s going to take it from here…

You know how some things are just meant to be? I do.

10404408_10152950412119180_6897530216826680070_nWhich is how, this past October, I found myself pulling up to the quaint Asheville airport and getting hugged REAL hard by Molly Mahar.

I had driven over 16 hours from Upstate New York to meet her in Asheville, NC, for a site visit of some potential locations for this amorphous dream that she’d conceived of about a year prior. The working title was “Stratejoy Summer Camp” or, as my Instagram tells it, #ssc2015.

Molly and I had never met face-to-face. She’d asked me on board based on one cold email I sent her, a series of proposals, and a barely-populated website… She knew this was meant to be, too.

And then, all of a sudden, one day, she was hugging me outside the baggage claim.

And I felt like I’d come home.

As we walked around downtown Asheville and drove to our site visits, I got to know this person that I’d never met in a way you can only get to know someone by spending 24 hours a day with them for two full days. In those two days, I learned:

  • She does life with such inspirational conviction and confidence.
  • She has such a convicted belief in her tribe (that’s you, cupcake)
  • She’s a terrible navigator (literally, Google Maps? Not her thing. Sorry, Molly. Secret’s out.)

Which is the crux of Summer Camp-

Meeting brand new people in a brand new place, and getting all up in their face, quickly and deeply.

It’s about learning about how convicted, fiery, passionate, loving, sensitive, and caring they are. How they’re terrible at navigating, or 1381276_10152950412204180_3144967442245435348_nswimming, or three-legged races, but wonderful at encouraging you, asking you “How are you? No really, how are you?” and helping you find the words for that thing in your chest that you don’t quite have words for yet.

In a place where you have nothing to lose, because you may never see any of these people again. Where the cloaks come off, the walls come down, and the arms open up for hugs.

Where you can love your heart out, cry your eyes raw, and dance your pants off, while everyone’s watching and nobody’s judging.

That’s what Summer Camp is about. That’s what we’ve created for you.

 What’s Up Our Sleeves:


When Molly asked me to write this post, I had a hard time deciding what I could reveal and what I wanted to keep a surprise.

But just know a few things:

  • There will be dance parties. Frequently. Because I don’t know a better way to celebrate than with loud music and a tribe of feisty women.
  • There will be silence. Intentionally created, and constructive. Because we all know you could use a little less noise in your life.
  • There will be someone to take care of you. Between Molly, myself, our amazing counselors, and the rest of your cabin and camp mates, you will always have someone to lean on.

Why You Need Summer Camp:
(and why I do, too)

735a269d2ed1714cb3e19a878a5b49cfSomeone asked me — why Asheville? Good question.

There are so many wonderful places to host an amazing, life-changing, fun-filled summer camps like this on the West coast. And truth be told, the weather is a bit more predictable out there (thanks, East Coast blizzard).

But we still wanted to come East.

As West Coast bunnies (Molly in California, me in Montana) we knew it would be a bit more complicated to pull off an event in a state (heck, an entire area of the country!) that was unfamiliar. It would be more work for us for sure. More research, more expense, more hauling of our supplies.

But still, the East Coast called. 

When it came down to it, we were craving the surprise of someplace new.

And truth be told, I love unpredictability.

Because at the edge of what you do know and what you don’t know?

That’s the unpredictable stuff. And that’s where the growth happens.

Summer Camp is about the unpredictable.

It’s about rain storms, and growing friendships quickly, and canoeing on the pond with someone you just met. It’s about whispering the hard truths to your bunkmate, late at night, in the dark.

It’s about turning off your phone, checking out of your email, and getting ready to say the prickly things that you aren’t even sure you have words for.

It’s about us taking care of you, which, let’s be honest, you definitely don’t do often enough. It’s about you falling into your bunk at night and us tucking you in with crickets singing and frogs croaking.

It’s about us surprising you with things you didn’t even know you needed, until you show up on August 19th.

Mostly connection, community, and open-armed hugs — but also, ya know, wine and chocolate.  And water balloons, silent hour, magic rituals and early morning coffee.

We’re hoping in the midst of the unpredictable, you’ll find yourself growing and stretching.  And rejoicing in it all.

What Do I Know About Camp?

I know that the Stratejoy team is in FULL ON Summer Camp Prep Mode.

We hangout bi-weekly-ish on Google Hangout and talk about everything from bunk decor to costume parties to launching strategy to surprises (yes, surprises!) to menu preparation.

I also know that it’s going to take the shape of the ladies that say yes to this amazing experience.

It will be one of a kind, because YOU are one of a kind.

And I hope that you’ll be there for us so that we can show up, with love and sparklers, for you.

So what do you say, sis?
Meet us in Asheville?

HAPPY-CAMPER-LAURENI’ll see you there!

Love, Mama M


p.s.  If you have burning questions that need answers —

I’ll be joining Molly for a live Summer Camp Q&A Session tomorrow night!

When? Wednesday, March 25 at 6:00 pm PST/ 9 pm EST

What? A chance for me to answer any question you may possible have about Camp! You’ll be able to chat live if you’re watching or you are welcome to email Molly or I with questions you’d like me to answer. Recordings will be sent to everyone who registers for the event.

Where? Register for the Live Spree Cast Event

One Story of Synchronicity + One Story of Finding Your People

LADIESSummer Camp is truly being co-created with the women who are attending —  there are no speakers, no gurus, no paid experts.

We are all teachers and we are all students.

We are all coming to give and to receive.

Each Camper will be bringing her own slice of magic, her own experience of being a woman in the world today, her own gifts to share, her own tenders spots of struggle.

And this is why women gather. To allow ourselves to be seen, to be loved, to be accepted. And to see, love and accept others.

(click to tweet!)

In the spirit of co-creation, I’ve been asking the ladies buying tickets —

Why are you coming to Camp?

And they’ve been sending me some magical answers.

Thank you Champ and Bliss for being so brave and lovely and letting me share your stories in my little corner of the Internet. Can’t wait to hug you both in August!

A Story of  Synchronicity from a Stratejoy Newbie

4.VICKIE_LT_ORANGEI am truly one of the most positive people you will ever meet. Everything has a silver lining and it all definitely happens for a reason.

I believe that with all my heart.

Which leads me to why I’m coming to camp — there is a piece of irony in here that I hope you find as amazing as I do…

Almost a year ago, I was at an Origami Owl party at a friend’s house. It was an at-home-party where you take a locket and are faced with a giant table filled with about 2000 charms. The point is to find 4-5 charms that “define” you and build-your-own charmed locket to wear.

Although it “should” be easy, it was not.

I stood there for what seemed like hours looking through charms. I kept thinking, “What am I?” as I searched through these charms.

I picked a volleyball because I coach my daughters team, an “A” because her name is Angelina, a moon because she and I tell each other “I love you to the moon and back” and a ruby because that is her birthstone.

A ridiculously huge self-reflection began at that party, though.

What am I other than her mother?

Don’t get me wrong- I love my daughter more than any eloquent words could say, but is that all I am? Am I just her mom and her coach and her teacher? I couldn’t find a single charm, among 2000, that helped define me as anything other than her mom.

The self-reflection started. And I started reading little bits and pieces of inspirational blogs and posts looking for an answer to that question.

What am I? What. The. Hell. Am. I?

One day, I saw a picture on Facebook:


(You can see the synchronicity beginning here, can’t ya?!?)

To say this “spoke” to me is an understatement — this didn’t speak to me; it pulled out a megaphone and screamed at me!

That was it. That was the answer to my question.

What am I? I am enough.
Period. End of search.

I fell in love with this mantra. It’s on my phone background, it’s on my mirror at home, it’s on my desk at work.

I am enough.

I recently went on a Girls Weekend with 5 of the most amazing friends I could ever ask for — one of them I’ve known since Kindergarten! And we all did something to celebrate ourselves on this trip.

And I got a tattoo on my inner wrist that reads, “I am Enough.”

Enough Tattoo

Fast forward seemingly unrelated and months after first seeing that picture on Facebook, I came across a shout out to be on the Early Bird list to hear about a Summer Camp opportunity. What?! Summer camp with a bunch of strangers spent trying to continue my journey of figuring myself out?! Heck yeah!

The problem is that I am a single mom. Extra money is not easy to come by.

I do, however, have a small Summer Vacation fund so my daughter and I can go on a trip every year. Already this year she went on a fantastic trip to Disney with her dad and is going to spend another 2 weeks in Florida with her grandparents in June.

So, I did something that took me a lot of courage to do. I asked her if I could spend OUR vacation money on an opportunity just for ME.

Have I told you yet that my kid is amazing?

My 10 year old, in all her true wisdom, told me that a trip for me IS a trip for her. That it’s MY happiness that makes HER happy and that I deserve this camp experience.

Really? Who raised this kid?

Well, I did. This Badass right here raised her to be selfless and positive and aware of her blessings.

So I registered.

Are you ready for the synchronicity to come full circle?

I had no idea that was your name at the bottom of that mantra. I never put two and two together.

But once I registered for the camp, I began getting the emails from this amazing team of women. Dee Sparkles Bordenkircher, Victoria Starlight Stanley, Molly Sunshine Mahar…

Molly Mahar, Molly Mahar, Molly Mahar, where the heck have I seen that name before?

Then, I randomly saw it just the other day — right there on the bottom of the mantra that answered such a huge question for me.

It was your statement that got me back on track — believing in myself and my future.

Believing that I don’t have to be perfect, I don’t have to have the right plan in place, I don’t have to get it right every time… because I am enough.

(click to tweet!)

I am coming to Camp because I am supposed to. That’s all I can possibly think.

I am supposed to be there.

Maybe it is for myself, maybe it is for someone else. I don’t know why the universe wants me there, but I am not going to question it.

I’m going to show up and give you and the new tribe of women that I will meet 100% of me…

Because I am enough.

A Story of Finding Your People from a Stratejoy Sister

1.-KELLEE_YELLOWI can’t even tell you how super excited I am for camp. Like… giddy, smiling to myself at my desk as I type this kind of excited. I’ve even convinced a friend to take an epic cross-country road trip along with me to camp!

So… why am I coming to camp?

I have been looking for connection with other women lately and not really knowing how to find it.

I have old friends (who are wonderful and I love them so much) but life happens and sometimes it’s hard to get together. When we do manage it, there are usually kids/husbands/boyfriends there which makes it tough to connect on a deeper level.

Also, due to a combination of being a people pleaser and worrying what other people think, I have been a guarded person all of my life. 

I am learning to be more vulnerable but it’s sometimes most difficult to change around the people you’ve known forever because they see you a certain way already.

I am looking to meet people who can get to know the me that I am now.

And Camp seems like such a great place to get over my fear of vulnerability because the whole Stratejoy community is so welcoming and supportive.

I know that the type of ladies Camp will attract are my people.

(click to tweet!)

They’re Camp People. They’re going to be fun, supportive, vulnerable, brave and adventurous!

Other reasons that I’m sure Camp will be just what I need include

  • The potential for squirt gun fights, color wars, dance parties, and other ways of connecting with my too-often-suppressed inner child.
  • My undying love of time spent around a campfire.
  • Yoga in the woods. Hiking in the woods. Sitting in the woods. The woods.
  • Taking a break from real life in order to focus on what I really want for my future and how to get it.
  • Crying and belly laughs and sisterhood.
  • Making friends from around the country and the chance to get closer with my friend on our drive to Camp.
  • Meeting you, Miss Molly, who has been such a force for good in my life!
  • And a million other little things – fireflies, giggles, wine, pranks, silliness, difficult conversations, and so much lady love and positivity.

Molly, I big fat heart you for planning my absolute dream ladies’ trip and letting me be a part of it!

90% of my vision board this year is so in sync with camp — it’s all girlfriends and yoga and journaling and mountains and sparklers.

I’m totally feeling a WOO right now…


Now tell me lovely — Why are YOU going to make Camp happen?

I can’t wait to hear your story, first over email and then in person, over whiskey and s’mores.

(and save $150 through March!)



p.s.  If you have burning questions that need answers —

I’m doing a live Summer Camp Q&A Session!

When? Wednesday, March 25 at 6:00 pm PST/ 9 pm EST

What? A chance for me to answer any question you may possible have about Camp! You’ll be able to chat live if you’re watching or you are welcome to email me with questions you’d like me to answer. Recordings will be sent to everyone who registers for the event.

Where? Register for the Live Spree Event 

Answers to the Question: “Why Camp?”

Camp PostcardsEvery day this past week, I’ve been sitting down to write welcome postcards to Campers who are going to be joining me in August. It’s sacred and special because I’m welcoming women to the inaugural year of one of my lifelong dreams — a Summer Camp for Grown Ups.

(Or as I’ve been calling it on Twitter — Camp for Grown Ass Ladies!)

As I write each name and address out,  I spend a moment throwing out a wish that she’ll receive everything she’s craving from our 5 days together.  I spend a moment hoping that we’ll all get to see her authentic self emerge over campfires and canoe races and intimate cabin conversations.

And I spend a long moment wondering why this particular woman from Ohio or Alberta or Michigan is coming to Camp.

Luckily for me, the answers are starting to roll in.

Today, my Elevate Alums and your Camp Counselors answer the question: Why Camp?

And later this week, I’ve got some incredible stories from Campers about why they’re coming and what it’s taking to make this dream come true!


I am HAPPY-CAMPER-ERINgiddy over Summer Camp. Not only will I be fulfilling my lifelong dream of being a camp counselor, I will get to spend a whole week with Molly and a huge (real, live, in-person) group of Stratejoy women!

I keep dreaming about it: soulful talks, beautiful walks, and deep belly laughter. Sparklers and face paint and sunshine and wine.

I can’t wait to cozy up to the fire and talk deep into the night, or to wake up in the morning to the buzz of daring women playing and dancing and shouting their dreams.

Last year I was privileged to have Molly (coach and soul friend and mama bear all wrapped into one) and my Elevate sisters walk me through the crazy transitions of pregnancy and new mamahood, and let me tell you —

Molly and the women she surrounds herself with are the real deal!

Why Camp?

HAPPY-CAMPER-ERAN#1 – I’ve never been to summer camp before. Ever. My childhood was limited to camping with my parents (which was fun, but….. not the same), so I’m looking forward to way more pajama parties and gossip and s’mores. And wine.

#2 – I’m a mom to a 2-year old and I NEED summer camp. 5 days away from potty training and temper tantrums — Yes Please.

#3 – Molly Mahar and her tribe. These are my people and this is my jam. I need to be there to soak up all the juicy joyfulness and soulful sisterhood. Molly is magic, and I can’t wait!

HAPPY-CAMPER-SAGEMy favorite childhood memories involve summer camp. I was the kid who made the most intricate friendship bracelets and knew all the words to the obnoxious camp songs.

Camp was my escape from the rough parts of growing up, and I’m ready to experience that magic again.

As an entrepreneur, I find that I spend any free minute I have working on my business…not because I have to, but because I love it! Putting my clients’ needs above my own can be incredibly draining.

Summer Camp will give me a chance to “fill my cup” and enjoy some much-deserved self-care. 

And Molly? She is a shining light who believes that I can accomplish things far beyond what I think is possible. I can be really hard on myself, but Molly makes me feel like I belong in this amazing Stratejoy tribe.


I was part of the first Elevate group. During one of our evenings together, Molly mentioned her dream of running a camp for women. Ever since that dream was verbalized, I knew I HAD to be there.

I’m looking forward to a week of dreaming, scheming, and celebrating the joy of being a fabulous female in the world today!

I can’t wait for time to unplug as I reflect inward while also expanding my network as part of Molly’s tribe. I’m so excited to to connect with other phenomenal females from around the world.


I’m making Camp happen this year because I want to just truly be myself for a few days.

It’s easy to get wrapped up in work and being an adult, and what better time than summer to feel like a kid again?

And I want to be part of the magic that happens when you combine women who are devoted to being and becoming their best selves, the outdoors, beautiful conversations and wine (duh).

I imagine falling out of a canoe because I’m laughing so hard. Fostering awesome conversations that get to the heart of who we are as women.

And enjoying wine time, s’mores, fireside chats, dinner, dance parties, runs and hikes with these women!

Plus, Molly is so authentic in her online work that there’s no surprise when you meet her — she is so full of life, warm, loving and kind. She knows when to push and challenge you, and knows when you need support. She’s one of the wisest people I’ve ever met and I’m a better person because she’s in my life.

Getting to know Molly in person is basically the best thing ever.

HAPPY-CAMPER-ASHLEYShe is everything you could imagine and more: sunshine, joy, laughter, and authenticity to the max.

I can’t wait to spend 5 days at #SSC15 with her and all the other campers!

HAPPY-CAMPER-LAURENA summer getaway in a beautiful place with so many incredible women? How could I say no?

I have never been to summer camp and always wanted to go.

Plus, It’s just perfect timing.

I’ve been craving rejuvenation and a real getaway, not just a vacation to Instagram!

So Camp! I’m ready for a check-in with my Stratejoy tribe, bubbly, hugs, canoes, and my hair smelling like campfire every day!

You know the feeling that you’d appreciate the experiences of your youth way more as an adult? Summer camp tops that list for me. HAPPY-CAMPER-HILLARY

I’ve worked long and hard to recognize joy when I see it in my life.

And Camp? 100% joy!!

I’m so looking forward to the type of summer weekend I didn’t think I’d be allowed to have as a boring old grown up.

Rising and shining like I mean it. Getting a sunburn and filling my journal. Coming home smelling like woodsmoke and smiling right down to my bones. Starting up post-camp letter circles like it’s 1993.

Skinny dipping, campfires and champagne, here I friggin’ come!

Sound like you?
I thought it might.




Summer Camp is Here! And 4 of the Most Transformative Events in my Life

When I think back to some of the most transformative times in my life, they all involved two things —

  • A Break from My Real Life
  • Finding My People

Back in the midst of my Quarterlife Crisis, The Big Man and I backpacked around the world for 10 months, meeting many free spirits and nomads who were defining success in their own unique way from Guatemala to Thailand.

For our 4 month honeymoon, we drove from Seattle to Maine to the Florida Keys to San Diego and back to Seattle. We stayed with and met dozens of Tribe Sisters, whom I had only known from the internet up until the moment we crashed in their guest room, shared a meal together, and explored their cities.  Part 1 |  Part 2  | Part 3

The first year I went to the World Domination Summit, I felt seen and understood by hundreds of people like me who were seeking a different kind of meaning in their life — one of creative fulfillment and legacy and happiness on their own terms.

With 2.5 incredible years of Elevate Mastermind under my belt, it’s clear that the times when I have gathered with my ladies on retreat in CA and SEA have been some of the most memorable weekends in my life. From the vulnerability to the big dreaming to the raucous laughter to the skinny dipping — there is nothing I love more than circles of authentic women.

And now, YOU + ME + CAMP.

(Please ignore the part where I say it is Sunday. It is obviously now Wednesday. Also, ignore the part where I talk about the early bird list. Registration is now open for ALL! Also, please also adjust yourself to my make-up free face. I know it’s a shock seeing me without mascara!)

I can’t wait.

I can’t wait to hear your story. I can’t wait to hang out for 5 days. I can’t wait to laugh and cry and tell the truth and love up on each other.

I can’t wait to witness your shift.

Though I wish I could take you around the world for 10 months or on a 4 month road trip — I realize these 5 days of Camp are my chance to create a magical, life-changing, breath-of-fresh-air, woman-circling experience for you.

Think of Camp as your very own break from real life + finding your people!

Stop reading about all my adventures on the internet and get your booty to Asheville, girlfriend. Ask your boss for the time off, talk to your partner about money and childcare and driving to North Carolina, put some hustle into your side gig to earn the ticket price.

Do what you’ve got to do to make Camp happen.

I can promise you it’s going to be scary and wonderful and incredibly fun!

And yes, absolutely f*cking transformative.



p.s. Are you already coming? Feel free to swipe this sweet badge! And don’t forget our hashtag is #SSC15!

I'm Going to Camp!



I Want My Work to Feel Like Play + Photos from the Elevate Retreat

I want to be joyful above all else, but also in union, of service, divine and wild.

I want my work to feel like play.

I want to create with fire in my belly, because I see a need in the world that I can ease. I want to be proud of my process, proud of my product, proud of my power.

I want my clients and my community to know that I love them in all their messiness because I do. I want being on retreat (or camp) with me to feel inspiring, raw, supportive and magical.  I want to remember that I don’t take on others’ heaviness or fears or despair — I simply listen and love and offer my gifts.

I want to be joyful. 

I want to feel my feelings about this odd world of online entrepreneurship without judgement and with a sense of humor. I want to have enough self-awareness to course correct when I get pulled into the lands of shoulds, or expectations, or measuring my worth as a human through my productivity or my profit or my ability to suck it up.

I want to use my strengths for the highest good, while also being rewarded in all the ways I desire.

I want to be nimble and honest; inspiring and useful; free-spirited and deep.

I want to be joyful.

I want to do my great work in the world from a place of delight and meaning. I want to sit comfortably with my fear of being seen and my fear of fucking it all up and my fear of never being enough and my fear of losing it all and my fear of making the wrong choice.

I want to offer myself to the world in a way that makes me want to show up every day with excitement and hope.

And I can honestly say that I am getting closer and closer to this every day.

Case in point? My Elevate retreat in Ojai.

It was all that and a bag of chips.

May your work (your art, your service, your passion) be everything you crave, dear one. Don’t settle for anything less.



Statejoy Elevate Mastermind 2

Stratejoy Elevate Mastermind Photos

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PicMonkey Collage

photo credit to the amazing Eran at eran jayne photography (an Elevate 2014 alum!)